Media On the Streets Tour
What makes some messages powerful? This two-hour walk from CBC’s headquarters to Queen Street looks at how stories are produced, asks students to become reporters and explores advertising on the street.
• Explore the meaning of mass media at the CBC headquarters
• Reporting: working for different media outlets, students will interview pedestrians to gather material for that day’s news
• Advertising: look at a busy billboard and decode its advertising. Who are they trying to reach? And are they succeeding?
**Starts at the CBC headquarters on Front and John streets. Ends on Queen Street, near Bell Media studios and steps away from Kensington Market. There are fast-food outlets galore, or students can bring a lunch and eat in the AGO’s Grange Park.
Two-Hour Tour: $12 per student, plus HST. Teachers and supervisor are free of charge.